OriginAL - 100% Albanian Products - Into Albania

OriginAL – 100% Albanian Products

OriginAL Background 

From north to south, Albanian culinary traditions are as much a reflection of the country’s history and geography as they are of its cultural heritage. Nestled between mountains and seas, Albania’s tradition of gastronomy includes dishes that are rich in meats and spices, deliciously flaky sweet and savory pies, fresh seafood and wonderful dairy products from local farms. Nature has blessed Albania with a climate where olive and citrus trees grow abundantly and where the tradition of processing olive oil and honey is still going strong.

OriginAL Information

OriginAL branding

OriginAL (origin-Albania) is a national brand for authentic 100% Albanian food products created by Brand Albania, an initiative by USAID’s Regional Economic Growth (REG) project, in partnership with Ministry of Agriculture and Rural Development, Ministry of Tourism and Environment and other private and public stakeholders. The mission of OriginAL is to catalyze agrotourism by promoting the unique and quality authentic characteristics of select Albanian agriculture products while using the products as “ambassadors” of tourism. Any product that applies for the branding undergoes a thorough examination based on a set of defined criteria to determine whether the OriginAL brand can be awarded.

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Top 10 Destinations in 2020:...

Berat

Our top picks for 2020 reveal off-the-beaten-path destinations, popular summer fests, picturesque villages, a tour in antiquity, an authentic agritourism experience and more. Discover them below. The Korab-Koritnik Natural Park, located northeast of the country, encompasses the vast Koritnik-Gjallica-Korab mountain range. Its diverse mosaic of valleys and waterways creates some of the stunning vistas in [...]

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Discovering Kashar: A Natural and...

Tirana

If you are looking to enjoy a nice bucolic landscape surrounded by lakes or a picnic with friends and family, not far from residential areas, you need look no further than the increasingly popular Kashar. Only 10 km outside of Tirana, Kashar is surrounded by lakes while still in proximity to residential and business areas. [...]

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Marku Guesthouse: Relax, Eat Fresh,...

Shkodra

This family-owned farm near Shkodra offers an authentic farm experience with a unique twist. Have you ever what it would be like to work the loom, weaving away with colorful threads like in the ancient times? This tradition that hails from antiquity is only one of the many unique and memorable experiences that the Marku [...]

Marku Guesthouse: Relax, Eat Fresh,...

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Shëndetlie: An Authentic Albanian Dessert

A dessert that every child in Albania has grown up loving, shëndetlie is a traditional dessert and comfort food that everyone can enjoy. An easy-to-make, rich and scrumptious Albanian dessert, its name derives from the word for “health” in Albanian (i.e. “shëndet”). This does not necessarily mean that shëndetlie is healthy more than it points [...]

Shëndetlie: An Authentic Albanian Dessert

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Organic Shop: Local Products of...

Tirana

The vast, long-lasting, local experience of agronomist Zef Gjeta has led to the creation of Organic Shop, a unique space that gathers all of the very best natural traditional Albanian products. Organic Shop, situated within the complex known as Gener-2 on Jordan Misja Street, is an entirely singular shop, unlike any you may have come [...]

Organic Shop: Local Products of...

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